Monthly Archive:: April 2013

Great Content F#$%ing Works…Seriously

Speak to anyone who knows a thing or two about SEO, 9 out of 10 times they will tell you that “Content is King”. Read any book about online marketing, visit any blog about search and read any article about content marketing, they all convey the same message – great content should be both engaging […]

[Live] SMX Sydney ’13 – Link Building Post Penguin

Speaker Profile: Name: Phil Ohren Company: Mindshare Twitter: @phillohren Google+: Notes: Relationships is more than a <a> tag Penguin was designed to target webspam and not SEO – anyone hit by penguin was deemed to be spamming Penguin focused on 4 areas to decipher relationships Count over time Link source / Ease to obtain that […]

[Live] SMX Sydney ’13 – 10 Link Building Tools – How to use them to get links

Speaker Profile: Name: Paddy Moogan Company: Distilled Twitter: Google+: Slides: Notes: Paddy is going to map out what the link building process would look like from end to end How to do it, how to report it and how to measure it, what tools to use Download his slides here: Use bidsketch to create […]

[Live] SMX Sydney ’13 – Programmatic Optimisation

Speaker Profile: Name: Bill Hunt Company: Twitter: @billhunt Google+: Notes: Programmatic Optimisation is all about – Leverage templates, business rules and data structures to achieve optimisation scale and performance Always start with setting up Business Goals IBM catalog used to be block by spiders – WOW! Bill is showing examples of how be applied […]

[Live] SMX Sydney ’13 – 40 WordPress Tips: Security, Engagement, SEO & Performance

Speaker Profile: Name: Bastian Grimm Company: Grimm Digital Twitter: Google+: Notes: Things are officially kicking off It seems that there are a few people in the audience who have had their WordPress sites hacked Bastian runs Grimm Digital, Blue Fountain Group and Ads2People for slide deck and links in the presso Bastian is […]

[Live] SMX Sydney ’13 – Mining Your Search Keywords & Social Data for New Revenue Opportunities

Speaker Profile: Name: Jon Quinton Company: SEOGadget Twitter: @jonquinton1 Google+: Notes: We are overwhelmed with data, we generally struggle to mine the right data Jon will be cover some of the tactics they use at SEOgadget Start by understanding the user flow from the start to the end of the funnel. Identify all steps and […]

[Live] SMX Sydney ’13 – Conversion Rate Optimisation for SEO’s

Speaker Profile: Name: Jeremy Bolt Company: Bruce Clay Australia Notes: Jeremy is filling in for RIchard Baxter on Conversion Rate Optimisation CRO is all about understanding people and real people Creating desires and influence at different touchpoints CRO is part of the SEO/PPC/SMO ecosystem – they all intersect! CRO drives better rankings, traffic and conversions […]

[Live] SMX Sydney ’13 – Behavioural Psychology Meets Web Marketing

Speaker Profile: Name: Rand Fishkin Company: SEOmoz Twitter: @randfish Google+: Notes: Rand just walked in to the conference hall, no yellow pumas though Dowload Rand’s slide The title of the presentation has changed to The Nudge is Mightier Than the Sword Rand is taking us on a journey with examples of social conformity Automatic […]

[Live] SMX Sydney ’13 – Google Webspam – What are they looking for?

Speaker Profile: Name: Brian White Company: Google Twitter: @brianwhite Google+: Notes: Brian White is the program manager of the Search Quality Webspam from Google Brian works in the manual webspam team in Google How Search Works infographic is up on screen – It is to provide more transparency Search quality is a large group in […]

[Live] SMX Sydney ’13 – From Authorship To Authority: Why Claiming Your Identity Matters

Speaker Profile: Name: Ben Bale Company: Weber Shandwick (CMG) Twitter: Google+: Notes: Be an authority by meeting people, Ben Bale is taking us back to 1940’s and how they did it back then Google is taking authorship seriously to clean up the SERPs and start rewarding authoritative authors 4 things you need to take action on: […]