Speaker Profile: Name: Jeremy Bolt Company: Bruce Clay Australia Notes: Jeremy is filling in for RIchard Baxter on Conversion Rate Optimisation CRO is all about understanding people and real people Creating desires and influence at different touchpoints CRO is part of the SEO/PPC/SMO ecosystem – they all intersect! CRO drives better rankings, traffic and conversions […]
[Live] SMX Sydney ’13 – Behavioural Psychology Meets Web Marketing
Speaker Profile: Name: Rand Fishkin Company: SEOmoz Twitter: @randfish Google+: https://plus.google.com/111294201325870406922/posts Notes: Rand just walked in to the conference hall, no yellow pumas though Dowload Rand’s slide bit.ly/mightynudge The title of the presentation has changed to The Nudge is Mightier Than the Sword Rand is taking us on a journey with examples of social conformity Automatic […]
[Live] SMX Sydney ’13 – Google Webspam – What are they looking for?
Speaker Profile: Name: Brian White Company: Google Twitter: @brianwhite Google+: https://plus.google.com/117362177282595168386/posts Notes: Brian White is the program manager of the Search Quality Webspam from Google Brian works in the manual webspam team in Google How Search Works infographic is up on screen – It is to provide more transparency Search quality is a large group in […]
[Live] SMX Sydney ’13 – From Authorship To Authority: Why Claiming Your Identity Matters
Speaker Profile: Name: Ben Bale Company: Weber Shandwick (CMG) Twitter: https://twitter.com/benbale Google+: https://plus.google.com/106984672263766555316/posts Notes: Be an authority by meeting people, Ben Bale is taking us back to 1940’s and how they did it back then Google is taking authorship seriously to clean up the SERPs and start rewarding authoritative authors 4 things you need to take action on: […]
[Live] SMX Sydney ’13 – Schema 201: Real World Markup For Success
Speaker Profile: Name: Frederic Chanut Company: http://www.inmarketingwetrust.com.au Twitter: @InMktgWeTrust Google+: https://plus.google.com/114191791510969633165/posts Notes: Fred is going to cover some tools to help with Schemas implementation Tests have shown 30% increase in organic traffic to websites – Paul Bruemmer The most popular markups: Schemas.org and Open Graph Protocol Good Relations is the e-commerce markup standard – Ecommerce players […]
[Live] SMX Sydney ’13 – Schema 101: Why Structured Meta Data Matters
Speaker Profile: Name: Bill Hunt Company: http://back-azimuth.com/ Twitter: @billhunt Google+: https://plus.google.com/102882782290769103406/posts Notes: Things are about to kick off with some Schema goodness Bill Hunt wrote a book call Search Engine Marketing Inc Schemas are a collecetion of shared vocabularies and a page level tag There are diff types of structured data: Microdata which Google likes, microformats, […]