Speaker Profile: Name: Bill Hunt Company: http://back-azimuth.com/ Twitter: @billhunt Google+: https://plus.google.com/102882782290769103406/posts Notes: Things are about to kick off with some Schema goodness Bill Hunt wrote a book call Search Engine Marketing Inc Schemas are a collecetion of shared vocabularies and a page level tag There are diff types of structured data: Microdata which Google likes, microformats, […]
[Live] SMX Sydney ’13 – Innovative SEO Techniques for Competitive Industries
Speaker Profile: Name: Dan Petrovic Company: Dejan SEO Twitter: @dejanseo Google+: https://plus.google.com/+DejanSEO/posts Download Slides: http://dejanseo.com.au/smx/ Notes: Dan starts by showing a risk vs reward and where dodgy link scheme sits Most link schemes are high risk and high reward Dan has found that G+ is heavily indexed in Google’s index G+ are using nofollow to sculpt PageRank […]
[Live] SMX Sydney ’13 – eCommerce SEO‚ How to Avoid Common Pitfalls
Speaker Profile: Name: Jon Quinton Company: SEOGadget Twitter: @jonquinton1 Google+: https://plus.google.com/100878256385748589476/posts Notes: Jon introduces Searchmetrics tool to monitor keyword rankings trends – use it to compare competitors and overlay with algo updates The most common pitfall with ecommerce SEO is dodgy and old link building tactics – penguin food SEOgadget are spending alot of time […]
[Live] SMX Sydney ’13 – Optimising Humans! The Art of Data-Driven Social Marketing
Speaker Profile: Name: Marty Weintraub Company: Aimclear Twitter: @aimclear Linkedin: http://www.linkedin.com/in/aimclear Google+: https://plus.google.com/115758725161136887977/posts Notes: Marty opens up SMX with optimising humans using Facebook data Community managers know little about cold call outreach Easily use Facebook ads data for audience research data Marty is using Levi’s as an example and how to target users who are interested in […]
SMX Sydney 2013…See You There!
The time has come again! The most anticipated search conference in Australia. If you don’t already know, SMX Sydney is happening next week on the 3rd and 4th of April at The Hilton, with the Elite sessions happening on the 5th. The agenda this looks really good with a line up of great international speakers. […]
Applying the 6 W’s of Marketing to SEO
Since venturing out on my own as an independent consultant, I’ve been busy meeting up and networking with prospective clients, industry peers and business partners. When meeting with prospective clients, a common frustration that they face when asked why they are unhappy with their current agency/provider is TRANSPARENCY. Looking at some of the documentation and […]