[Live] SMX Sydney ’13 – 10 Link Building Tools – How to use them to get links

Speaker Profile:

Name: Paddy Moogan

Company: Distilled

Twitter: https://twitter.com/paddymoogan

Google+: https://plus.google.com/104334957300160196129/posts

Slides: http://www.slideshare.net/paddy_moogan/10-link-building-tools-paddy-moogan-smx-sydney

Notes:

• Paddy is going to map out what the link building process would look like from end to end
• How to do it, how to report it and how to measure it, what tools to use
• Download his slides here: http://www.slideshare.net/paddy_moogan/10-link-building-tools-paddy-moogan-smx-sydney
• Use bidsketch to create cool proposals to share with clients if you are a freelancer – create proposals in minutes
• Use it to sell link building
• Searchmetrics is an awesome tool to monitor status of link profile – it provides more visbility if you cannot get access to analytics during the pitch process
• You must start a link profile analysis before start building links
• Find what you and have and need before u kick off
• Tom Anthony’s Link Profiler tool is great to graph moz metrics for analysis
• Linkdetective categorises type of links – my favourite
• Project planning doesn’t get talked about enough in SEO
• Distilled uses Trello to plan SEO projects – share boards with clients and give them transparency
• Planscope is another project planning tool for workflow and time tracking
• Create content that deserves links
• Use Google related searches to gather content ideas
• Soolve.com scrapes ideas from multiple sources – this is definitely in my toolbox
• Quora can help with content creation greatly – ask a question on QUora about your content idea and let the community do the research for you
• Paddy likes using Odesk to get cheap resource for research
• Piktochart and Infogram to create infographics really quickly – use these to create a proof of concept. Test it and then invest with a proper designer.
• Tableau is great for quick visualisation by plugging in a data set
• Twitter Bootstrap is quick and easy way to knock a website together
• Paddy is getting in to some pretty advanced tech to create cool looking tools and interactive infographics
• Super scrollorama for scroll animation
• Broken link finder tool gets a mention www.brokenlinkbuilding.com
• URLopener.com atomatically opens up a list of URLs in the browser for link prospecting
• Linksy email finder to find a email of a person
• Scraper in Chrome can easily scrape URL list on a SERPs when link research and prospecting – time saving with 2 clicks scrape
• BuzzStream is the BEST outreach tool – it keep track of communication with bloggers/webmasters. Great for a large team of link builders
• Rapportive is great to provide information about a person and customise emails for outreach
• Text Expander in Mac allows shortcodes to pull in outreach templates loaded quickly
• Always follow up when you are link buidlign and outreaching
• Use Boomerang which is a GMail add-on to remind you with an email notification. Create canned responses to insert a template for easy customisation
• FOllowup.cc is a similar tool
• Link monitoring, you can use SEOtools for Excel, Mozscape API by SEOgadget, Buzzstream and Raven
• Linstant! Discovers new links immediately via email

Disclaimer:
Please excuse the typos, broken links, incomplete sentences, etc.