[Live] SMX Sydney ’13 – Innovative SEO Techniques for Competitive Industries

Speaker Profile:

Name: Dan Petrovic

Company: Dejan SEO

Twitter: @dejanseo

Google+: https://plus.google.com/+DejanSEO/posts

Download Slides: http://dejanseo.com.au/smx/

Notes:

• Dan starts by showing a risk vs reward and where dodgy link scheme sits
• Most link schemes are high risk and high reward
• Dan has found that G+ is heavily indexed in Google’s index
• G+ are using nofollow to sculpt PageRank
• Experiments have confirmed that Authorship has huge benefits and CTR
• Another experiment is that tabbed content indexing will get indexed by Google
• Dan is now running through how he hijacked Rand Fishkin’s blog – they got a manual penalty for that page
• Duplication of content can trigger a penalty
• Use blogbooker.com to convert blogposts in to PDF
• Dan is presenting some pretty neat experiments – check out his slides in the link above. Too much to type.
• Dejan SEO has launched http://algoroo.com/ (similar to Moazcast and Searchmetrics) for AU
• Dejan SEO has developed a methodology to detect spam links which is 90% accurate – Free to download (check links from slide share)
• CHeck out dejantools.com – it backs up GWT data because it expires after 30 days (very cool to keep and store data)
• Phraseresearch.com another tool introduced to find out keyword rank potential – great for forecasting and keyword research
• Dejan SEO found that 36% of users click on the first result – calculated based on a keyword level
• Social signal canonicalistion is very interesting – use canonical tag to consolidate social signals
• Rejuvenating old links is GOLD! – Read about here: dejanseo.com.au/rejuvenating-old-links/
• Rejunevating old content by enhancing them and start attracting new links and new social signals – enrich old content
• Link build with twitter followers with muil.net
• Tool will spit out twitter followers and contact manually for a link
• Link building with referral traffic with another in-house tool called freshlinkfinder.com (i’ve seen the demo for this, truly epic)
• See who is sending you traffic and get in touch with them, powerful outreach tool!!!!
• Use this tool to find good and bad links, equip yourself with data necessary to mitigate
• Selective sharing and search in G+ does not get you the maximum impact – Share with everyone, not just in a limited circle. Public post will get you links!
• CTR from SERPs to website has no impact on rankings what so ever – MYTH!
• Unlink URLs does have a minor signal for Google – confirms that nofollow has no value at all
• Dan has been busy pumping out great content on his blog, follow them on their blog for some great tips and tricks
• Bounce rate is not a negative SEO signal
• Google does not use AuthorRank – it is a myth confirmed by Google
• Google penalties are granular – there can be page level penalties. It doesn’t always happen sitewide

Disclaimer:
Please excuse the typos, broken links, incomplete sentences, etc.