![[Live] SMX Sydney ’13 – Schema 101: Why Structured Meta Data Matters](https://www.jasonmun.com/wp-content/uploads/2013/04/billhunt-smx-sydney-13-150x150.jpg)
Speaker Profile:
Name: Bill Hunt
Company: http://back-azimuth.com/
Twitter: @billhunt
Google+: https://plus.google.com/102882782290769103406/posts
Notes:
- Things are about to kick off with some Schema goodness
- Bill Hunt wrote a book call Search Engine Marketing Inc
- Schemas are a collecetion of shared vocabularies and a page level tag
- There are diff types of structured data: Microdata which Google likes, microformats, RDFa, Open Graph, GOod relations
- Always try different formats and test
- Schema.org is a great resource
- Video schema markups can instantly improve visibility on page 1
- Schemas semantically arrange information to allow search engines to understand data
- Bill is showing a chart from milestoneinternet.com on Schemas
- Address, events, videos, breadcrumbs, local, images, UGC
- Schemas provide additional data to search engines for relevance
- Provides eye candy to increase clicks using RIch Snippets
- Be found in maps, mobile and apps and factoid of results
- Rich snippets with compelling thumbnails drives CTR
- Schemas needs attention to detail, simple changes can screw up rich snippets
- 30% decrease in clicks from a mucked up rich snippet
- Tagging with schemas can display duplicates – INTERESTING
- Google loves schemas, it helps them choose more relevant test via Matt Cutts
- 30% increase in average clicks – Webnode CMS
- 37% increase in click with adding ratings
- 42% icnrease adding price ranges
- 60% increase adding recipe image
- 150% increase adding multiple elements (hours, images, etc)
- Use Google Data highlighter to get started Schemas and markups
- Think about what ppl want, dont mark up for the sake of marking up – take in to consideration the user intent
- Follow bill’s blog at whunt.com
- Apparently you can integrate ratings schemas but pulling in reviews from other websites using iFrames (search for travel insurance for example)
- Poor implementation of Schemas and manipulative implementation can have negative impact on SEO
Disclaimer:
Please excuse the typos, broken links, incomplete sentences, etc.