[Live] SMX Sydney ’13 – Schema 201: Real World Markup For Success

Speaker Profile:

Name: Frederic Chanut

Company: http://www.inmarketingwetrust.com.au

Twitter: @InMktgWeTrust

Google+: https://plus.google.com/114191791510969633165/posts

Notes:

• Fred is going to cover some tools to help with Schemas implementation
• Tests have shown 30% increase in organic traffic to websites – Paul Bruemmer
• The most popular markups: Schemas.org and Open Graph Protocol
• Good Relations is the e-commerce markup standard – Ecommerce players should take note of this one!
• IPTC or rNews for people in the news industry
• Refer to Google supported rich snippets in GWT FAQ section
• Breadcrumbs is a easy quick win which should be implemented by all websites
• Good tip – learn and understand microdata, don’t leave it to the techies and devs. A small muckup will not trigger rich snippets
• Test with one or two snippets at a time, don’t go crazy and tag everything at one go
• Easy to test and fix for longer term benefits
• Fred recommends SEOgadget’s Schema guide
• Microdata generator tool – microgenerator.org
• You can markup your local business with place and organization markup
• If you are a franchise, you can have one organization with multiple places
• Becareful with accuracy of schemas, it can often display incorrect information and prices on ecommerce websites if not implemented correctly
• You can also use semantic SEO as part of your internal search – INTERESTING need to get more clarity on this
• Zappos done really well with video products & schemas. Great looking SERP with video thumbnail
• For WordPress, WordPress SEO by Yoast does all the schemas and markups for you – easy quick win
• Open graph protocol will be huge with the new Facebook newsfeed update – start marking up now
• Open graph protocol are adding more markups – watch this space
• TIP – use google rich snippet tool to test
• Australia is way behind in implementing Schemas – Jump on it before the big guns do, competitive and first mover advantage

Disclaimer:
Please excuse the typos, broken links, incomplete sentences, etc.