![[Live] SMX Sydney ’13 – Schema 201: Real World Markup For Success](https://www.jasonmun.com/wp-content/uploads/2013/04/frederic-smx-sydney-13-150x150.jpg)
Speaker Profile:
Name: Frederic Chanut
Company: http://www.inmarketingwetrust.com.au
Twitter: @InMktgWeTrust
Google+: https://plus.google.com/114191791510969633165/posts
Notes:
- Fred is going to cover some tools to help with Schemas implementation
- Tests have shown 30% increase in organic traffic to websites – Paul Bruemmer
- The most popular markups: Schemas.org and Open Graph Protocol
- Good Relations is the e-commerce markup standard – Ecommerce players should take note of this one!
- IPTC or rNews for people in the news industry
- Refer to Google supported rich snippets in GWT FAQ section
- Breadcrumbs is a easy quick win which should be implemented by all websites
- Good tip – learn and understand microdata, don’t leave it to the techies and devs. A small muckup will not trigger rich snippets
- Test with one or two snippets at a time, don’t go crazy and tag everything at one go
- Easy to test and fix for longer term benefits
- Fred recommends SEOgadget’s Schema guide
- Microdata generator tool – microgenerator.org
- You can markup your local business with place and organization markup
- If you are a franchise, you can have one organization with multiple places
- Becareful with accuracy of schemas, it can often display incorrect information and prices on ecommerce websites if not implemented correctly
- You can also use semantic SEO as part of your internal search – INTERESTING need to get more clarity on this
- Zappos done really well with video products & schemas. Great looking SERP with video thumbnail
- For WordPress, WordPress SEO by Yoast does all the schemas and markups for you – easy quick win
- Open graph protocol will be huge with the new Facebook newsfeed update – start marking up now
- Open graph protocol are adding more markups – watch this space
- TIP – use google rich snippet tool to test
- Australia is way behind in implementing Schemas – Jump on it before the big guns do, competitive and first mover advantage
Disclaimer:
Please excuse the typos, broken links, incomplete sentences, etc.