SEO

Speaker Profile: Name: Rand Fishkin Company: SEOmoz Twitter: @randfish Google+: https://plus.google.com/111294201325870406922/posts Notes: Rand just walked in to the conference hall, no yellow pumas though Dowload Rand’s slide bit.ly/mightynudge The title of the presentation has changed to The Nudge is Mightier Than the Sword Rand is taking us on a journey with examples of social conformity Automatic […]

Speaker Profile: Name: Brian White Company: Google Twitter: @brianwhite Google+: https://plus.google.com/117362177282595168386/posts Notes: Brian White is the program manager of the Search Quality Webspam from Google Brian works in the manual webspam team in Google How Search Works infographic is up on screen – It is to provide more transparency Search quality is a large group in […]

Speaker Profile: Name: Ben Bale Company: Weber Shandwick (CMG) Twitter: https://twitter.com/benbale Google+: https://plus.google.com/106984672263766555316/posts Notes: Be an authority by meeting people, Ben Bale is taking us back to 1940’s and how they did it back then Google is taking authorship seriously to clean up the SERPs and start rewarding authoritative authors 4 things you need to take action on: […]

Speaker Profile: Name: Frederic Chanut Company: http://www.inmarketingwetrust.com.au Twitter: @InMktgWeTrust Google+: https://plus.google.com/114191791510969633165/posts Notes: Fred is going to cover some tools to help with Schemas implementation Tests have shown 30% increase in organic traffic to websites – Paul Bruemmer The most popular markups: Schemas.org and Open Graph Protocol Good Relations is the e-commerce markup standard – Ecommerce players […]

Speaker Profile: Name: Bill Hunt Company: http://back-azimuth.com/ Twitter: @billhunt Google+: https://plus.google.com/102882782290769103406/posts Notes: Things are about to kick off with some Schema goodness Bill Hunt wrote a book call Search Engine Marketing Inc Schemas are a collecetion of shared vocabularies and a page level tag There are diff types of structured data: Microdata which Google likes, microformats, […]

Speaker Profile: Name: Dan Petrovic Company: Dejan SEO Twitter: @dejanseo Google+: https://plus.google.com/+DejanSEO/posts Download Slides: http://dejanseo.com.au/smx/ Notes: Dan starts by showing a risk vs reward and where dodgy link scheme sits Most link schemes are high risk and high reward Dan has found that G+ is heavily indexed in Google’s index G+ are using nofollow to sculpt PageRank […]