![[Live] SMX Sydney ’13 – Optimising Humans! The Art of Data-Driven Social Marketing](https://www.jasonmun.com/wp-content/uploads/2013/04/marty-smx-sydney-13-150x150.jpg)
Speaker Profile:
Name: Marty Weintraub
Company: Aimclear
Twitter: @aimclear
Linkedin: http://www.linkedin.com/in/aimclear
Google+: https://plus.google.com/115758725161136887977/posts
Notes:
- Marty opens up SMX with optimising humans using Facebook data
- Community managers know little about cold call outreach
- Easily use Facebook ads data for audience research data
- Marty is using Levi’s as an example and how to target users who are interested in Levi’s jeans
- Facebook allows direct message to users who has liked a page if privacy settings have not been changed
- Best way to make friends = Being friendly (stalk a little bit)
- Initiate contact with users by using the Know Me, Love Me mentality/model
- Best advice ever, the best way to make friends and fans is to be friendly and approachable
- Data driven outreach is key for online marketers
- Find the right conversations and map keywords in that manner – map your converting keywords to conversations on FB
- Most social media communities limit the ability to find recent conversations except Twitter
- Internal advanced search in Twitter is GOLD for recent conversation data
- Use the advanced search to filter away noise
- Find non-commercial users
- Use Followerwonk to get more data – bad ass tool to breakdown user data by geogrphical location
- Hootsuite has a nifty advanced search functionality as well
- Socialbro is another community management tool recommended by Marty
- Use site: search parameter with keyword to mine conversation (site:example.com kitten comments)
- Look for conversations that have high engagement (shares, comments, etc)
- Google+ does not provide any good data – the best way to find conversations is to user site: operator with negative keywords
- For example: site:plus.google.com search engine watch -land
- Mozenda is a tool to check out to setup alerts in Outlook
- site: operator also works in Baidu and other foreign search engines to find more conversations – international data FTW
- Social distribution is not free anymore – unless you pay Facebook
- Blog design needs to be setup with FB open graph to higher engagement – choose the right image, understand where words get cut off
- Social is not free anymore. It’s about paid organic amplification. Run content strategy through your FB wall
- Amplify your content by paying for some ads – you get control with organic amplification ads
- A FB ad can drive traffic to both FB page and website/content
- FB ads can drive significants amount of traffic to the website through content ampplification
- Marty spent 18 bucks in FB ads from targeting advertising people and editors, etc. Landed an AdAge for an interview, link and recognition – BOOM!
- Apply the keyword research mentatlity to social media campaigns – use paid tools for organic optimisation
- Be creative with FB data and map to persona – use precise interest in FB
- Occupation targeting in FB unlocks extremely valuable data – B2B B2C
- Use common job titles for search – get in to professional depth
- Get admin access to FB page
- Create an ad to to target only users of FB page
- Find out 1st degree and 2nd degree amplification reach
- Syssomos Map to get share of voice data using keywords
- GA social flow report is great to unlock impact on social to traffic
- Key Takeaway – SEEK RECENT THEMED CONVERSATIONS
- Psychographics is the future
Disclaimer:
Please excuse the typos, broken links, incomplete sentences, etc.